Within each of its core Practice Areas, OPR analyzes each client’s unique needs and goals to develop customized strategies, audience-specific messages and results-oriented programs to achieve their desired objectives.

Crisis Communications – Crisis Communications requires thoughtful planning combined with swift and decisive action to protect an organization’s reputation and brand equity. OPR works hand-in-hand with its clients to identify and manage sudden and rapidly changing issues.

Media Relations – In a world of 24-hour news cycles and the immediacy of the internet, the way the media covers the news and issues has evolved dramatically over the past decade. As a result, engaging the media to ensure an organization’s profile, priorities and messages are understood and appreciated by its key audiences is now more challenging than ever. OPR offers a full spectrum of media relations services, from strategic counsel to media training to comprehensive media relations programs, to make certain its clients’ goals are achieved.

Public Affairs – From local municipalities to statewide agencies, working successfully in the realm of government affairs requires a keen understanding of the complex decision-making processes that result in good public policy that benefits communities. Through its experience and knowledge of government systems, OPR develops and implements strategies and programs that enable our clients to reach their government relations goals.