With its current contracting coming to an end, Waste Management sought to negotiate a new 20-year agreement with the City of Banning. Complicating the negotiations, Waste Management was seeking the Banning City Council to agree to a rate increase that would cover the costs of new state requirements that would raise operational costs for waste haulers.
Waste Management asked OPR to develop a communication strategy that would allow the company to secure its extended agreement and obtain the cost increase it was seeking.
OPR developed key communication assets that helped shape the narrative and highlighted many of the positive benefits Waste Management would deliver through its service to the city.
Providing messaging architecture, cultivating relations, and counseling executives for negotiations
The Banning City Council unanimously approved the 20-year franchise agreement with Waste Management