Case Studies

Riverside County Integrated Project

The Situation

Creating an outreach plan for a new program for regional conservation, transportation, housing, economic, and agricultural needs

Riverside County embarked upon an ambitious new program to combat urban sprawl, known as the Riverside County Integrated Project (RCIP), which addresses the region’s future conservation, transportation, housing, economic and agricultural needs in a single integrated project. OPR was charged to create and implement an outreach plan that would position the project to effectively compete for state and federal funding, and build awareness and appreciation among county residents.

how we helped
The Strategy

Raising funding and awareness to combat urban sprawl in Riverside County

OPR sought to increase awareness and recognition of the project through government, media and community relations.

strategies we used


Services to keep the messaging prevalent in the community

  • Public Opinion Research
  • Message Development
  • Logo Development
  • Website Development

National Speakers Bureau

State/Federal Briefings

Town Hall Meetings

News Bureau

Newsletters and Direct Mailers

Cable TV Spots

the payoff
The Results

RCIP gained a national reputation as the largest and most cutting-edge planning model in the United States.

Highlights included:

  • Subsequent Riverside County poll indicated 91% of residents support the goals of RCIP.
  • Secured approximately $75 million in state and federal funding.
  • Featured in White House’s “Livable Communities” program as a model planning project.
  • Won the American Highways Association Award.
  • Signed historical Federal and State Government Partnership Agreement.
  • Won the 2000 Governor’s Environmental and Economic Leadership Award.
  • The project’s transportation element received priority consideration by the U.S. Transportation Secretary for expedited environmental reviews under President Bush’s Executive Order 13274.